SFMTA Supports San Francisco Small Businesses Through Construction and COVID-19

SFMTA Supports San Francisco Small Businesses Through Construction and COVID-19
By Sophia Scherr

Local small businesses are what give San Francisco its eclectic and unique charm. Running a small business in San Francisco isn’t an easy feat either, especially over the past year. Therefore, it’s imperative that SFMTA’s projects not only provide resources to businesses that are impacted by construction but are also responsive to COVID-19 concerns as well.

Through our partnership with the Office of Economic and Workforce Development (OEWD), we have been able to provide an additional layer of support to businesses along project corridors including the Geary Rapid Project, Van Ness Improvement Project and L Taraval Improvement Project. The SFMTA project teams have made it a standard practice to include dedicated support as part of every major capital project. OEWD staff undertake door-to-door outreach and provide information and assistance with grant applications and other city resources that are available to impacted business owners. This partnership with OEWD is just one of many tools in SFMTA’s toolbox to ensure that our small businesses can thrive.

Projects like the Geary Rapid Project span diverse neighborhoods, each with differing needs. Project staff therefore customized outreach and engagement with small business owners and merchant groups for each of the unique business corridors along the corridor: Union Square, the Tenderloin, Japantown and the Fillmore.

photo of Geary Rapid Project and OEWD staff meeting prior to COVID-19 with Fillmore Merchants to discuss upcoming construction

Geary Rapid Project and OEWD staff meet prior to COVID-19 with Fillmore Merchants to discuss upcoming construction

Prior to construction starting in a neighborhood, SFMTA and OEWD staff held frequent meetings with merchant groups and business owners to describe the anticipated impacts of construction and determine which support-resources best fit their needs. Once construction began, each merchant corridor was provided business wayfinding signage in line with their branding, as well as to fit the look and feel of the neighborhood. This wayfinding signage helps to raise the visibility of businesses, so that patrons can still find and access their favorite stores throughout construction.

Photo of wayfinding signage next to Construction Crews working in the Fillmore

Wayfinding signage next to Construction Crews working in the Fillmore

COVID-19 and shelter-in-place orders only compounded pressure on small businesses already feeling the effects of construction. In response, SFMTA staff and merchant groups worked together to develop new ideas on how to keep customers coming during this challenging time. Small businesses, local events, and COVID-19 resources were featured within the project’s weekly construction forecast, which is sent to over 3,000 subscribers.

Each group also collaborated with staff to determine what type of marketing support would best suit them, and when was the best timing given the changing nature of shelter-in-place restrictions. The results were a mix of traditional and new approaches of promoting local merchants. For example, the Japantown Merchants Group chose an advertising campaign to promote visiting Japantown, featured inside and outside of buses throughout the Muni network. The Tenderloin Community Benefit District took a social media approach and promoted visiting restaurants and stores via targeted Facebook ads.

No matter the chosen method, providing targeted support is a proactive way for the SFMTA to help small business during these trying times, so they are able to remain open as our city begins the re-opening process.

Photo of bus with ad produced for Japantown as part of the Geary Rapid Project Business Support Program

Bus ad produced for Japantown as part of the Geary Rapid Project Business Support Program

Of course, we recognize that in the past not every SFMTA project has been smooth sailing when it comes to construction. However, we have built upon our experience as a lesson for projects currently underway, and for those being planned. We have learned that consistent, personalized outreach and having project staff dedicated to addressing issues directly and quickly are essential to building and fostering meaningful relationships that maximize opportunities, and minimize the impact of construction.

Published March 23, 2021 at 10:00PM
https://ift.tt/2QtB1ZP

Comments

New top story from Time: At the Republican National Convention, You Might Think COVID-19 Was Over

https://ift.tt/2Eo94gy Listening to the speakers at the Republican National Convention, you might be forgiven for thinking that the coronavirus pandemic is over. Many have largely ignored the virus that has killed nearly 180,000 Americans, despite the fact that it continues to seriously disrupt life in the United States, including their own event. Others, like White House economic adviser Larry Kudlow, referred to the pandemic in the past tense: “It was awful,” Kudlow said on August 25. “Health and economic impacts were tragic. Hardship and heartbreak were everywhere. But presidential leadership came swiftly and effectively with an extraordinary rescue for health and safety to successfully fight the COVID virus.” When Vice President Mike Pence took the stage Wednesday night, his speech was a striking example of the Trump Administration’s attempts to reframe the history of the pandemic that has claimed hundreds of thousands of lives worldwide and nearly ground the American

New top story from Time: TWICE Delivers Uplifting Performance of ‘DEPEND ON YOU’ at TIME100 Talks

https://ift.tt/3a8KgF0 TWICE delivered a special performance at the TIME100 Talks Friday. For the first time, the South Korean group performed the track “DEPEND ON YOU” from its latest album, Eyes Wide Open . As the coronavirus pandemic continues, members Jihyo, Nayeon, Momo, Sana, Mina, Dahyun, Chaeyoung and Tzuyu offered fans a message of solidarity and gratitude (vocalist Jeongyeon is on hiatus due to health reasons). “ Currently, we are sad to say that we are also aware that all of us are suffering in this situation,” Sana said. “We appreciate all people who are doing their best to return us to our normal lives and to bring back brighter days,” Nayeon continued. “TWICE will diligently keep on carrying out our duty to bring positive energy into the world,” Mina said. In line with these words, the group sang “DEPEND ON YOU”—a breezy, mellow track about steady hands that offer strength and support in the midst of darkness. “DEPEND ON YOU” first appeared on Eyes

New top story from Time: House Passes President Biden’s $1.9 Trillion COVID-19 Relief Bill

https://ift.tt/2ZVMCSX WASHINGTON — The House approved a $1.9 trillion pandemic relief bill in a win for President Joe Biden, even as top Democrats tried assuring agitated progressives that they’d revive their derailed drive to boost the minimum wage. The new president’s vision for flushing cash to individuals, businesses, states and cities battered by COVID-19 passed on a near party-line 219-212 vote early Saturday. That ships the massive measure to the Senate, where Democrats seem bent on resuscitating their minimum wage push and fights could erupt over state aid and other issues. Democrats said the still-faltering economy and the half-million American lives lost demanded quick, decisive action. GOP lawmakers, they said, were out of step with a public that polling shows largely views the bill favorably. “I am a happy camper tonight,” Rep. Maxine Waters, D-Calif., said Friday. “This is what America needs. Republicans, you ought to be a part of this. But if you’re not,

New top story from Time: Japan’s Prime Minister Abe Reportedly Stepping Down Over Health Concerns

https://ift.tt/32yNoGh (TOKYO) — Japan’s Prime Minister Shinzo Abe has expressed his intention to step down due to his declining health, according to reports Friday by NHK and other Japanese media. The Prime Minister’s Office said the report could not be immediately confirmed, but that Abe was believed to be meeting top ruling officials at the party headquarters. The Liberal Democratic Party spokesman did not answer the phone. Concerns about Abe’s chronic health issues, simmering since earlier this summer, intensified this month when he visited a Tokyo hospital two weeks in a row for unspecified health checkups. Abe, whose term ends in September 2021, is expected to stay on until a new party leader is elected and formally approved by the parliament. He had abruptly resigned from his first stint in office in 2007 due to his health, which was fueling concerns about his recent condition. Abe on Monday became Japan’s longest serving prime minister by consecutive days in of

In-Person Pride Parade & Celebrations Return This Month!

In-Person Pride Parade & Celebrations Return This Month! By Pamela Johnson The SFMTA is happy to join San Francisco Pride celebrations when they return to in-person events this month as the city continues its recovery from the pandemic. This year’s theme is “Love will Keep Us Together.” The Trans March is happening on Friday, June 24 and the Pride Parade is on Sunday, June 26. SFMTA staff are, of course, an important part of the LGBTQIA+ community that keeps SF moving with Pride. Pride is an opportunity for us to demonstrate our continued support of the LGBTQIA+ community, promoting our core values of respect, inclusivity and integrity. History/Background of SF Pride San Francisco had its first Pride celebration in 1970. For more than three decades the LGBTQIA+ community and their allies have been moving San Francisco forward to become a better, safer, and more equitable world for the LGBTQIA+ community and the city a better place for people to live, work and enjoy.   His

New top story from Time: ‘Do Not Hold Grudges.’ Joe Biden’s Notes Reveal Talking Points About Kamala Harris

https://ift.tt/2X4natB (WILMINGTON, Del.) — Joe Biden was uncharacteristically tight-lipped on Tuesday about the final stretch of his search for a vice president. But the presumptive Democratic presidential nominee seemed prepared to talk about at least one leading contender: California Sen. Kamala Harris. As he took questions from reporters on Tuesday, Biden held notes that were captured by an Associated Press photographer. Harris’ name was scrawled across the top, followed by five talking points. “Do not hold grudges.” “Campaigned with me & Jill.” “Talented.” “Great help to campaign.” “Great respect for her.” Those are all observations Biden has made about Harris before. But they take on new significance following a recent Politico report that one of Biden’s closest friends and a co-chair of his vice presidential vetting committee, former Connecticut Sen. Chris Dodd, still harbors concerns about Harris’ tough debate stage performance and that she hasn’t expressed reg

How to inculcate Financial Literacy in your Children

Many of us may have experienced the kid insisting to get alluring stuff being shown on TV in various ads. The kid may be scrolling through e-commerce websites and finding some attractive clothes, toys or, articles of makeup falsely claiming miraculous results. Are they worth buying? Are their usefulness had proven. In several examples, they end up being useless. Despite having felt their worthlessness, most parents yield to the pressure of their kids only just to make them happy. The big business houses understand this basic instinct and exploit the parent by pushing ads that might allure children and the parent find no way but to buy those stuff for their kids. Thus making a big profit by leveraging their product to target children and adolescents. This is why we need to inculcate financial literacy in the children from the beginning so that they may develop a skill to judge the utility versus the price of the products, the

New top story from Time: The Key Foreign Policy Challenges Facing President Biden

https://ift.tt/3r5L5W1 We’ve already dived into the U.S. domestic political divisions Joe Biden faces, but as his administration begins getting key officials confirmed this week , let’s survey some of the other big challenges he’ll have to tackle: the geopolitics, the economics, and the technology. In geopolitics, Biden will spend time and political capital rebuilding the Transatlantic relationship, something other recent U.S. presidents never had to worry about. He’ll have to re-establish U.S. credibility in the region by reassuring South Korea, Japan and other Asian allies—who are rightly fearful that Trumpism might return—that the U.S. remains committed to help them manage challenges created by China’s rise. That means a tighter alignment of free-market democracies and a coordinated multilateral approach. Biden will also need to persuade Russia that bad behavior, whether cyber operations targeted abroad or domestic political repression , will have consequences. On I

Farmers’ stir: Protesters thinning out at Ghazipur border, NH-24 opened for traffic https://ift.tt/3psgykC

The Ghazipur-Delhi border on the NH-24, one of the protest sites of farmers against the agri laws, was quiet on Wednesday night following fissures emerged among the farm groups. According to reports, almost 50 per cent of the farmers have returned from the border.

Traffic Collisions have Decreased on San Francisco’s Slow Streets

Traffic Collisions have Decreased on San Francisco’s Slow Streets By Julia Malmo As a whole, Slow Streets are safer than they were before being designated Slow Streets Streets that are part of the SFMTA’s Slow Streets Program have become measurably safer since the program began in 2020, with the number of traffic crashes falling by almost half. On average, these corridors have seen a 48% drop in collisions following their designation as Slow Streets, compared with a 14% drop in collisions citywide over the same period. Slow Streets also are more welcoming for people who walk, bike and roll. Fewer than 1,000 vehicles per day use all but four of the current Slow Streets (20th Street, Minnesota Street, Noe Street, and Page Street). The goal of the program is to create safe, shared streets that are comfortable and enjoyable for people of all ages and abilities, using any mode of transportation. We now can see how it’s doing in a new evaluation report . When the SFMTA Board appr

My precise view

Search This Blog