Riding on a shopping surge in smaller towns and cities, Flipkart Group emerged as overall leader during the week-long festive sales, accounting for 68 per cent of the total sales as the country saw a massive 55 per cent (year-on-year) growth with $4.1 billion (nearly Rs 29,000 crore) goods being sold across ecommerce platforms.Riding on a shopping surge in smaller towns and cities, Flipkart Group emerged as overall leader during the week-long festive sales, accounting for 68 per cent of the total sales as the country saw a massive 55 per cent (year-on-year) growth with $4.1 billion (nearly Rs 29,000 crore) goods being sold across ecommerce platforms.
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