https://ift.tt/3BTUwhw Ten crispy chicken nuggets, medium fries and a Coke: a classic McDonald’s order. But add sides of cajun and sweet chili sauces and a collectible purple box and you’ve just placed an order for the BTS Meal, this summer’s collaboration between the seven-member Korean pop sensation and the fast food giant. It was a small addition, yet on a quarterly earnings call this week, McDonald’s partially credited a 25% sales increase in the U.S. to the collaboration. Launched in late May and officially concluded on June 20, the BTS Meal followed a history of big-ticket star collaborations between McDonald’s and buzzy parts of pop culture. And on July 29, McDonald’s announced the next celebrity to receive a meal treatment: 28-year-old Californian rapper Saweetie , whose song “Best Friend” with Doja Cat went platinum this year. Her meal: a Big Mac, 4-piece chicken nuggets, fries, Sprite and sides of bbq and “Saweetie-N-Sour” sauce. [time-brightcove not-tgx=”true...
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